Hyundai in bid for top marques with Genesis

admin | 杭州桑拿
7 May 2019

SERIOUS VALUE: Hyundai’s new Genesis has refinement and pricing on its side for its attack on the Australian market.KOREAN car maker Hyundai is set to come out swinging when it makes its first foray into the Australian luxury car market next week with its new Genesis large sedan.

Hyundai is planning an attack on established luxury brands Mercedes-Benz, BMW, Audi, Jaguar and Lexus and will hit its rivals with a package encompassing size, style, finesse, warranty and marketing, the new car arriving on the market with a vast standard equipment list.

If that is not enough, there is always the pricing, Hyundai putting the car on the market for $60,000 (plus on-road costs), a number that could find favour with Ford Falcon and Holden Commodore fans wondering where their next cars will come from once local manufacturing stops.

That pricing brings a staggering amount of standard equipment, with everything from nine airbags to a stack of electronic safety systems, radar-guided cruise control and a spacious, leather-trimmed interior.

But owners wanting more will be able to take the Sensory Pack of extras for another $11,000 or the Ultimate Pack with even more equipment (but including the complete Sensory Pack) for $22,000, making the best-specced variant an $82,000 buy and more than $45,000 less than a comparable Mercedes-Benz E-Class.

Hyundai is also making a statement with the Genesis warranty with 10 years roadside assistance, a five year unlimited warranty and five years or 75,000kilometres free servicing.

Hyundai Australia chief operating officer John Elsworth said the introduction of the big luxury car was all about challenging the traditional values in the luxury car category.

‘‘We’re proud to put the Hyundai badge on this vehicle and we are pretty confident this car will stand the test of time and quality,’’ he said at the car’s national launch.

In some markets, Genesis is available with 3.0 and 3.8litre V6 engines as well as a 5.0litre V8 and either rear-wheel-drive or all-wheel-drive. For Australia, Hyundai has opted for the 232-kilowatt, 397-Newtonmetre, 3.8-litre engine with eight-speed automatic transmission and rear-wheel-drive.

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